How are footballers sponsored? - Football sponsorship | Insider Field Information (2023)

The football world is teeming with football sponsorships everywhere you look. From competitions to stadiums to t-shirt sponsors,The clubs are partners with several brands.However, the players themselves also have their individual sponsorship deals. In fact, for the top four sportswear brands;Adidas, Nike, Puma and Under Armour, 60% of theirSponsorship Offersare with football players.

When you think of the best players in the world like Ronaldo and Messi. YYou will instantly associate them with your brands. The two most notable football sponsorships areCristiano Ronaldo's lifetime contract with Nike is worth more than $1 billion. ASponsorship of Lionel Messi withAdidas, what it isalso a lifetime deal, which earns him $12 million a year.

boat deals

First, the most common form of football sponsorshipANDBoat Deals. For players are bootsimportant for comfortlike thisPerformance. Boots are now designed to complement football-specific attributes such as pace, touch or passing accuracy. TSo it's important for players to wear the right shoe and work with the right sponsor.

Of course, players must use their team's equipment. So Boots are the only equipment displayed during a match that can show individuality and personal taste.That's why brands fight for itSponsor elite playerand make sureexclusivelydress up your brand and model your new releases into matches.

Exclusiveness in Boot Deals:

For many football players, boot agreements include consent to wear branded boots for all training and games.. And sometimes include exclusivity ofall sports and fitness clothing. Players would constantly receive new cleats and training apparel as part of the deal.

James Milner revealed this in his book How to be a Footballer as part of his sponsorship with Nike.. Hand could requestcustom bootsmatch your comfort preferences.

How are football players first sponsored?

Well, if you're just starting out in the game, you can wear whatever shoe you're most comfortable with. The players probablyencouragedor offered to wear branded bootswho sponsors the clubthey play for. AThus, the club would have a stock and negotiate all kits. Oncebecome a playerEstablished and well-known brands in the game would likely approach the player's agent to close a deal.

Brands like Nike andAdidashave dedicated headhunters and recruitment plans to find and recruit young talentlong term promotionDeals ahead of your competitors. For example, Nike has a sponsorship deal with the youngest son of the legend, Patrick Kluivert..

Cho plays in the FC Barcelona youth system at the age of 14! That"Young Athlete"Contracts are investments in the future.As Nike expects them to partner with thefuture global superstars.

For elite players

This type of football sponsorship is often much more than just football boots and training gear.. Cso you are aglobal star. You may have seen Messi, Ronaldo, Pogbaor Salah in TV commercials for certain brands and this is usually part of the business of aAmbassador-Role.

This type ofsoccer sponsorshipThis includes promotional appearances, social media work, photo shoots, advertisements, as well as using a variety of products such as bags, watches, accessories, and even personal care products and aftershaves.

It's not like the player has to actively promote all these products, but the dealprevent the player from signing another sponsorship contractwith any other brand that wants the player to promote those products.

Who negotiates these agreements?

It would be the role of the playerS'Agents and lawyers to negotiate these deals and secure comprehensive sponsorship of boats from major brands such asNike,Adidasand cougardoes not detract from the player's earning potential. Because for football's global superstars, sponsorship offers come from near and far and affect virtually every product.

For most professional players, aboot deal is the only type of sponsorThey have. Those with a slightly higher profile or social media following can do this.terAmbassador roles for football or sports related brands such as nutrition brands or EA Sports where they represent the FIFA video game. but it's herElite players who attract sponsorsfrom all types of global brands.

Leo Messi:

An example isLionel Messi.He has had sponsorship and endorsement deals with companies like Mastercard, Turkish Airlines and Pepsi. In recent years, soccer players have become eliteas popular as traditional celebrities,This means that your recommendations have become very valuable to global brands.

Why is football sponsorship so lucrative?

Essentially, it's all about exposure. The more games they play on TV, the more important those games are to the brand. That's what football sponsorship is all aboutfull of performance related bonuses. The highest paying offers are only awarded to players playing for "Category 1 clubs".

These would be teams like Barcelona, ​​​​Manchester United, Juventus and Bayern. The player would have to dub70% of competitive gamesand ensure that they are regularly selected for the national team to receive their awards.

club services

Even club performance affects player performance, although it is not directly under your control. For example, Tottenham missed out on Champions League football this year, which means likely Harry Kanelost revenue from its deal with Nike. Alternatively, winning the Champions League or the World Cup would offer ahealthy bonusto a player from your sponsor.

social media ads

Today, however, playing the biggest games in the sport is not just seen on the football field. Social networks are now themainstream media for advertising and promotions, and the majoritypopular footballPlayers earn money from their followers.

Cristiano Ronaldo has around500 million followers on Instagram,No wonder their sponsorship deals include social media posts. It is reported that he can win$1 million for a single post,like those promoting its partner brand Clear Shampoo.

And the money they earn for their sponsors?

Well, the interesting thing about Messi and Ronaldo is that the kits they wear at their clubs are not the same as the brands they are ambassadors for. In fact, while he has aLifetime contract with Adidas,In fact, Messi generated an estimated $111 million in sales for Nike in 2017-18 due to his Barcelona jersey social media presence as well as Barcelona jersey sales.

It's tricky for the two companies to promote their main assets in Messi and Ronaldo, considering they want to avoid images of their star in those of their competitors.kit. As such,brand consistencyit's a very valuable thing tofootball sponsors. For example, Mbapp is aNikeAthlete who also represents Nike for PSG and France. That means he can become acomplete symbol for the brand.

image rights

When multiple brands are involved, football sponsorship may occurcomplicated, especially when it comes to image rights. Top qualityPlayers are usually signed by an image rights company in which they are majority shareholders.

The company owns theplayerfull photo– Appearance, Name, Nickname, Voice, Recommendation and so on. This company contracts with the club and usually also deals with shoe stores and other things.sponsorships.

If the football club wants to use the player to promote its other commercial sponsors, arrangements must be made with the image rights company. could haveinterest conflictswhere the player could have personal sponsorships that compete with some club members.

image rights; Conflict with clubs:

Clubs generally prevent their players from doing business with these companies. However, this can behard for playersThe transfer may have existing deals with, say, Mercedes, but his new club has Audi as its shirt sponsor.

This doesContractual agreements between football and image rights companiessocietiescomplicated, which can slow things down and often involves theAssociation pays compensationfor the player to abandon or limit their sponsorship opportunities.

Elite clubs can have over 60 trading partners, so the likelihood of conflicts with player referrals is quite high. It has been reported that Tottenhamcould not sign Dybalaon the broadcast date due in large part to delays caused byImage rights issuesthis could not be resolved in time.

Diploma

Overall, football sponsorships are a huge part of a football player's life today. Modern game players certainly have more personality, individuality and charisma and of coursesocial media has played a big roleto increase the popularity of football players.

Pogba, Neymar, Ibrahimovic and Ronaldo are the sport's most salable footballers and can add significant value to brands. who knows whatFuture of football sponsorship, but you're likely to see more elite players in TV commercials, billboards and Instagram.

Here are some of our favorite boots.

Here we are giving an opinion rather than facts. Are the boots worth the price they are sold for?You must upgrade from your current studs, depending on which boots you own? What characteristics do you notice in these shoes? In case they exist. Does it do the job? speed, control, stability, etc.

Depending on your needs/preferences. We can also mention its durability when we collect enough data about the specific pins.

What we expected compared to what we got. Maybe overrated/underrated?

Elite

Here it isour choiceof the best.

professional

On the way to the pro leagues? Here it isour choice.

Academia

Want something to start with? Look hereour choice.